Local Direct Response, Inc. (collectively, "Local Direct Response", "we" or "our") provides this Privacy Policy to explain our data and security practices. This Privacy Policy describes the types of Personal Information we collect, the sources from which we collect it, how we use the information, with whom we share it, and the choices you can make about our collection, use and disclosure of your Personal Information. The phrase "Personal Information" refers to information that personally identifies you, either directly or in combination with other information, such as your name, address, telephone number, email address or date of birth. We also describe the measures we take to protect the security of your Personal Information and how you can contact us about our privacy practices. This Privacy Policy incorporates by reference the Local Direct Response Client Terms of Service, if applicable to you. When you visit any subdomain of Local Direct Response.com or visit sites of our clients built, hosted and/or powered by Local Direct Response (collectively, the "Client Sites") or provide us with information, you consent to our use and disclosure of the information we collect or receive as described in this Privacy Policy. We provide you choices that allow you to control how we use and share your Personal Information.

Please review this Privacy Policy periodically as we may update it from time to time to reflect changes in our data practices. We will post a notice on the Local Direct Response Sites to notify you of any significant changes to our Privacy Policy and indicate at the bottom of the notice when it was most recently updated. If we make material changes to the policy that will adversely affect previously collected Personal Information, you will be notified and provided an opportunity to consent to the different practices specified in the updated Privacy Policy. If you do not consent, you may delete your account and stop visiting or using the Local Direct Response Sites and Client Sites. Your continued use of the Local Direct Response Sites and Client Sites after we publish or send a notice about our changes to this Privacy Policy means that you are consenting to the updated Privacy Policy.

Information We Collect

Local Direct Response collects information from visitors to the Client Sites ("Followers") both (a) on behalf of our clients as a "service provider" or "processor" for them and (b) on our own behalf as a "business" or "controller" (as "service provider," "processor," "business" and "controller" or equivalent terms may be defined under applicable data privacy laws). Local Direct Response may collect the following types information from Followers:

• Name, address, email address, telephone number, birthday.

• Information about the devices you use to access the internet (such as the IP address and the device, browser and operating system type, user settings and other operating system support information).

• Pages and URLs that direct you to the Client Sites, that you visited before you came to the Client Sites and that you exit to once you leave the Client Sites.

• Dates and times of your visits to the Client Sites.

• Information on actions you take on the Client Sites such as page views, time spent on those pages, information you search for on the Client Sites, site navigation patterns and other statistics. We may also visually record your interactions with the Client Sites.

• A general geographic location (such as country and city) from which you access the Client Sites.

• Search terms that you use to reach the Client Sites.

Local Direct Response may collect the following types of information from Local Direct Response clients and potential clients and from visitors to the Local Direct Response Sites:

• Name, address, email address, telephone number.

• Information about the devices you use to access the internet (such as the IP address and the device, browser and operating system type, user settings and other operating system support information).

• Pages and URLs that direct you to the Local Direct Response Sites, that you visited before you came to the Local Direct Response Sites and that you exit to once you leave the Local Direct Response Sites.

• Dates and times of your visits to the Local Direct Response Sites.

• Information on actions you take on the Local Direct Response Sites such as page views, time spent on those pages, information you search for on the Local Direct Response Sites, site navigation patterns and other statistics. We may also visually record your interactions with the Local Direct Response Sites.

• A general geographic location (such as country and city) from which you access the Local Direct Response Sites.

• Search terms that you use to reach the Local Direct Response Sites.

Sources of Information We Collect

We may obtain information about you directly from you via the Local Direct Response Sites and the Client Sites, including forms you complete on said sites, or when you call or email us.

We may also obtain information about you from our clients when they upload your information into their Local Direct Response client account as a Follower.

We may also obtain information about you as a potential client from third parties, your business website, social media sites and other publicly available sources.

In addition, when you visit the Client Sites or the Local Direct Response Sites, we may collect certain information by automated means, such as cookies and other similar technology or as provided to us by your device's operating system, as described in the "Cookies, Tracking Choices, and Third Party Advertisers" section below.

How We Use the Information We Collect

We may use the information we obtain about you to:

• Provide the Local Direct Response services to our clients.

o Please note that by providing your telephone number to a Client Site, you are agreeing to receive marketing communications via text/SMS from clients. These communications are powered by the Local Direct Response service but the Local Direct Response client, not Local Direct Response, is the sole sender of these communications under applicable law. At any time you can reply "STOP" to any text/SMS communication from a specific client to stop receiving such communications from that client.

• Operate, maintain and manage the Client Sites and the Local Direct Response Sites.

• Monitor and analyze use of the Local Direct Response Sites and the Client Sites and for such sites' technical administration, to increase such sites' functionality and user-friendliness, and to better tailor such sites to our visitors' needs.

• Market the Local Direct Response services to you. These communications will contain mechanisms for unsubscribing should you decide you do not want to receive further communications.

• Register, manage and maintain your Local Direct Response Profile or client account, as applicable.

• Provide administrative notices or communications applicable to your use of the Local Direct Response services.

• Respond to your questions and comments and provide customer support.

• Manage your participation in our events and other promotions, where you have signed up for such events and promotions.

• Operate, evaluate and improve our business and the services we offer.

• Develop new services, including consumer services.

• Analyze and enhance our and our clients' marketing communications and strategies (including by identifying when communications we or our clients have sent to you via the Local Direct Response services have been received and read).

• Analyze trends and statistics regarding visitors' use of the Client Sites and the Local Direct Response Sites.

• Analyze trends and statistics about the restaurant industry.

• Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users.

• Enforce the Local Direct Response Client Terms of Service and Local Direct Response Follower Terms of Service.

• Comply with applicable legal requirements, court orders, legal proceedings, document requests, and industry standards and our policies.

Information We Share

Local Direct Response does not sell your Personal Information.

When you submit Personal Information on a Client Site, you provide that information to both Local Direct Response and the client to which such Client Site belongs. Local Direct Response is not responsible for what the client does with your information. You should review the privacy policy of the client or contact the client for information on their data practices to ensure that you are comfortable with how it intends to use and disclose your information.

We may share Personal Information with our service providers that help us in the delivery of our services. These service providers are required by contract or law to only use or disclose the information as necessary to perform services on our behalf or as otherwise required by law. Where we have knowledge that a service provider is using or disclosing Personal Information in a manner inconsistent with this Policy, Local Direct Response will take reasonable steps to prevent or stop such improper use and/or disclosure.

Local Direct Response reserves the right to disclose without your prior permission any Personal Information about you or your use of the Client Sites and the Local Direct Response Sites if we have a good faith belief that such action is necessary to: (a) protect and defend the rights, property or safety of Local Direct Response, our employees, our clients, other users of the Client Sites and the Local Direct Response Sites, or the public; (b) enforce the Local Direct Response Client Terms of Service or Local Direct Response Follower Terms of Service; (c) comply with a legally valid request from a competent governmental authority; or (d) respond to claims that any content violates the rights of third-parties. We may also disclose Personal Information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.

In addition, Personal Information we have collected may be passed on to a third party in the event of a merger, acquisition, transfer of ownership or assets, bankruptcy or other corporate reorganization of Local Direct Response.

Updating or Deleting Your Information

If you have a Local Direct Response Profile, you may update your name, email address, telephone number and birthday, as well as manage your subscriptions to our clients' email marketing lists, by submitting a request to [email protected]. You may request that Local Direct Response delete your Local Direct Response Profile and Personal Information by submitting a request to [email protected]. In response to a deletion request, we may anonymize or de-identify your Personal Information where permitted by applicable law and we may retain some of your information as required or permitted by applicable law.

Analytics

We may combine non-personally identifiable, or otherwise anonymized or de-identified, data about visitors to the Client Sites and the Local Direct Response Sites ("Aggregate Data"). Aggregate Data is used to analyze the characteristics of various populations and does not identify any specific individuals. We may use and share Aggregate Data, as well as anonymized or de-identified data, with third parties for industry analysis, demographic profiling and other purposes, and to analyze and understand how the Client Sites, the Local Direct Response Sites and the Local Direct Response services are used and to improve their quality and value.

We also use third party analytics services to help better understand the use of our sites, which is further described in the Cookies, Tracking Choices and Third-Party Advertisers section below.

Cookies, Tracking Choices and Third-Party Advertisers

A "cookie" is a small data file that websites send to a visitor's computer other internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. Like many websites, we use cookies and other similar technology to understand how you interact with and use the Client Sites, the Local Direct Response Sites and our services, and to ensure their proper functioning and efficiency. We use two types of cookies. We use persistent cookies to save information like your search preferences, your account settings and login information so that we can remember you and your settings when you return to the Client Sites and the Local Direct Response Sites. We use session ID cookies to enable certain features of the Client Sites and the Local Direct Response Sites, but unlike persistent cookies, session cookies are deleted when you leave or log off from the such site or when you close your browser. Most internet browsers enable you to erase cookies from your device, block all cookies or prompt you before accepting a cookie. Please be aware, however, that some features of the Client Sites and the Local Direct Response Sites may not function properly without cookies.

We may also use third parties to collect usage analytics for the Client Sites and the Local Direct Response Sites and our services. These third parties will place their own cookies to collect traffic and activity data in order to deliver us relevant metrics and information. We do not share any Personal Information of our users with these parties, but we may share anonymized or aggregated information with them to help improve the Client Sites and the Local Direct Response Sites and our services.

Third-party advertisers on the Client Sites and the Local Direct Response Sites may also place or read cookies on your browser. These companies operate under their own privacy policies and we encourage you to be aware of the privacy policies of such companies. Local Direct Response does not have control over or access to any information contained in the cookies that are set on your computer by third party advertisers. To help prevent and limit the automatic collection of information by any participating third party advertisers, including the collection of personally identifiable information about an individual's online activities over time and across third-party Web sites or online services, you may opt-out of such collection by clicking the Ad Choices icon located within the ad, by accessing the "about ads" opt-out site, or by accessing the NAI opt-out site. Please note that this opt-out is cookie-based. If you buy a new computer, change web browsers or delete this cookie, you will need to perform the opt-out task again.

California Privacy Rights and Disclosures

California law permits its residents to request and receive information about a business' disclosure of certain categories of Personal Information to other companies for their use in direct marketing. Local Direct Response does not disclose your Personal Information to other companies for their use in direct marketing.

CCPA Rights. This California Privacy Rights and Disclosure section addresses legal obligations and rights specified in the California Consumer Privacy Act

or CCPA. The categories of Personal Information we may have collected or disclosed about you in the past 12 months are described above. Local Direct Response does not sell your Personal Information.

California residents can submit a request to us for the following information:

• The categories of your Personal Information that we've collected.

• The categories of sources from which we collected Personal Information.

• The business or commercial purposes for which we collected Personal Information.

• The categories of third parties with which we shared Personal Information.

• The specific pieces of your Personal Information that we have collected.

• The categories of third parties to whom we've sold Personal Information, and the category or categories of Personal Information sold to each.

California residents also have the right to request the deletion of their Personal Information. Upon your request, we will delete the Personal Information we have collected about you, except for situations when that information is necessary for us to: provide you with a product or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.

In addition, California residents have the right to ask us not to sell their Personal Information, however, Local Direct Response does not sell your Personal Information.

To exercise your CCPA rights to make the above requests, submit a request to [email protected]. We will provide the mechanism for you to provide certain Personal Information we will use to verify your identity and the validity of your request. These requests are generally free. We will provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request under certain circumstances.

We are committed to providing you control over your Personal Information. If you exercise any of these rights explained in this section of the Privacy Policy, we will not disadvantage you. You will not be denied or charged different prices or rates for services or provided a different level or quality of services.

International Data Transfers

When we obtain Personal Information about you, we process and store the information in the United States, which may not have the same data protection laws as the jurisdiction in which you are located. By providing Your information to us you hereby affirmatively consent to the processing of your Personal Information in a country which may not have the same level of privacy protection as your country of residence. Should you withdraw this consent, you should request that Local Direct Response delete your information and account, if any, and you agree that you will not visit the Client Sites or the Local Direct Response Sites or use the Local Direct Response services subsequent to your withdrawal of such consent.

Links to Other Sites

The Clients Sites and the Local Direct Response Sites may contain links to third-party sites for your convenience and information. If you click on a third-party link, you will be directed to that third party's website. The fact that the Client Sites and the Local Direct Response Sites link to a third-party website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. These third-party sites may have their own privacy notices, which you should review if you visit those sites. We are not responsible for the content or use of those sites, or those sites' privacy practices.

Security

Local Direct Response is committed to safeguarding your Personal Information. We employ reasonable administrative, physical and electronic measures designed to protect your information from accidental, unlawful or unauthorized access, disclosure, use, destruction, loss or alternation. However, despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. Therefore, although we are committed to protecting your privacy, we do not promise, and you should not expect, that your Personal Information will always remain private or secure. You understand and agree that you assume all responsibility and risk for your use of the Client Sites, the Local Direct Response Sites and the internet generally. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, insofar as consistent with (a) the legitimate needs of law enforcement or (b) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Children's Privacy

The Client Sites and the Local Direct Response Sites are not directed to children and we do not knowingly collect or solicit Personal Information from children under the age of 13. If we become aware that we have collected Personal Information from a child under the age of 13, we will delete such information from our files as soon as possible.

Contacting Us

If you have any questions about this Privacy Policy, please contact us via email using [email protected].

Local Direct Response
500 Amity Road
Suite 5B #263
Conway, AR 72032

Last Updated: November 18, 2023